What you’ll learn
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Create a Google Ads account
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Launch and optimize successful Google Ads Campaigns
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Increase targeted traffic to the website and landing page
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Create Google Ads Bidding Strategies
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Set up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
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Write an ad and ad extensions
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Conduct keywords research and group keywords
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Determine a budget based on the keyword research
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Use Google Trends to understand the search-demand seasonality
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Work with Google Ads Editor
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Set up Google Analytics account and goals
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List your macro and micro conversions
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Install Google Tag Manager, and Google Analytics tracking code
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Launch remarketing ads campaign to convert, up-sell, and retain customers
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Check website speed and mobile-friendliness
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Monitor Ads Performance
